Thorntons

Christmas spirit can go on all year round, especially for Thorntons who launched their Christmas chocolate range in July!

Despite the hot weather, we made it snow at an immersive PR stunt designed to win the hearts of bloggers and trade media and kickstart sales on a chocolately Christmas selection.

In our sunglasses and woolly hats, we brought the festivities to a stunning terraced Soho house, filling it with decorations, elves and a giant chocolate Christmas tree.

Our carol singing choir greeted visitors before they were led upstairs to meet Father Christmas and taste the sweet treats on offer.

In the build up to Christmas lifestyle, food and travel publications were full of features about our Summer Santa mashup, proving that Thorntons make irresistibly festive chocolate!