Camelot

The National Lottery wanted to announce their rebrand and challenged MOF to produce 6 large PR stunts across the UK. All stunts were to take place over the same 48hr period and were part of a Nationwide campaign to publicise the Lotto ticket price increasing from £1 to £2.

Over 2 x days, our teams performed activity on the Thames, installed a ‘Nessie style’ silhouette on Loch Ness, ‘Crashed’ a giant ball into the MShed in Bristol, sailed under Ironbridge on the River Severn, set-up outside The Welsh Assembly in Cardiff Bay and dropped a ball on to a London taxi in Covent Garden

National press coverage included The Telegraph, The Sun, the Daily Mirror and Metro. There was also online coverage from ITV, The Times, The Independent, BBC News, Evening Standard, the Daily Mail and MSN, plus plenty of regional media coverage.