Swiss

To promote flights to wintry destinations, airline Swiss wanted an interactive Winter Wonderland experience and we threw ourselves in.

The magical installation, complete with fluffy white snow and fir trees included an interactive screen for a good old snowball fight. Passersby were given the go ahead to try and hit moving objects on the high definition screen for the chance to score points and win prizes. A magical winter-land trip could be just a throw away.

The installation welcomed a cool 100,000 visitors over 3 days, throwing 60o0 snowballs between them. 3,300 SWISS chocolates were distributed to visitors along with 2,500 flyers. 900 lucky members of the public won SWISS branded beanies and 200 won sunglasses. 180 chill customers won £50 SWISS vouchers.