London & Partners

Play London with Mr Bean a new interactive game was launched in London with a bang.

The app sees Mr Bean as a London tour guide leading users around the city through fun gameplay. To highlight this, we sent 14 of our best actors out on to the streets in full ‘Mr Bean’ costume.

Our carefully selected troupe were fully-immersed in the world of Mr Bean through character and movement workshops allowing them to authentically represent the character. Additionally, our talented wardrobe department sourced all costume and arranged stylists, hair and make-up for the day. All of this combined meant that our actors were as believable as possible.

The team visited various iconic London locations featured on the app to really bring it to life. They also, of course, interacted with members of public and generally caused mayhem across the city.

Overall, this campaign was the most successful London & Partners campaign to date, with more organic reach than any other. It exceeded all expectations, featuring on Pulse London Journals, The Economist and having almost 250,000 combined views on YouTube