McVitie’s

McVitie’s wanted to make the long journey home from Glastonbury a little bit better for tired festival-goers.

Their research revealing that Brits miss their favourite biscuits more than their family when they go to festivals, and nearly half of those saying that biscuits are the “most essential” food item to pack. We hit upon the perfect idea.

After conducting a recce for suitable spots along the route, our team headed down for this guerrilla stunt. The team surprised worn-out revellers as they began their long journey home, with free biscuits and a hot cuppa.

Located at various spots along the exit route, we helped McVitie’s make leaving the festival just a little bit sweeter.