LateRooms.com

LateRooms.com were looking for a PR stunt to capture on-the-day press and social media coverage.

We leant into this being the peak time of year for hen & stag parties to create a series of eye-catching images. Working to an exceedingly tight schedule, each shot was delivered in time to hit the picture desks that same morning.

Our team coordinated 5 separate photoshoots on the morning of the stunt, managing all logistics, locations, costumes and models.

The guerrilla locations included Westminster Bridge, Victoria Park and even directly outside New Scotland Yard. Stag #5 was Gaffa taped to a girder, high above Hackney, and left hanging upside down.

The LateRooms.com stags were spotted by commuters all over London, with a surge of social media engagement during the activity.

The campaign resulted in an upwards of 80% increase in brand impressions, as well as a 25% uplift in downloads of the LateRooms.com app. Their social channels saw visits grow by over 32%, with mentions up more than 10% on pre-campaign levels.