Fairtrade Foundation

The Fairtrade Foundation wanted to launch Fairtrade Fortnight, promoting Fairtrade breakfast food from around the world. The campaign was inspired by the Martin Luther King Jr quote: “Before you finish eating breakfast in the morning, you’ve depended on more than half of the world.”

Launching a 2-week campaign of Fairtrade breakfast events all over the UK, our hero shot used St Paul’s for our backdrop. We then took the installation on the road, hitting 5 more guerrilla sites in London. 20 Ministers enjoyed a delicious Fairtrade breakfast alongside BBC Radio 1’s Alice Levine and TV presenter Laura Jackson.

The #YouEatTheyEat activity was seen by thousands of people over the course of the morning with images picked up by The Times and The Independent online.

Find out more about Fairtrade Fortnight HERE.