Selfridges

Selfridges asked us for a Disco themed Christmas season and we really brought the festive bling!

Our team performed slick, catchy dances with super eye-catching, light-reflecting costumes. With one Disco Santa, a whole host of mirror-clad performers, and enthusiastic elves, Selfridges shoppers were treated to a dazzling disco delight.

Over the 28 days leading up to Christmas we danced for and interacted with thousands of Selfridges shoppers, creating special, memorable, festive moments. Social media activity for Selfridges was at an all time high, and they enjoyed an 18% increase on Christmas sales.

We even produced a video of “Gather, Give and Get Down” featuring our mirrorball costumed performers.