Channel 5
10,000 BC
A team of Cavemen (and Cavewomen!) were used to promote Channel 5’s new reality TV show ‘10,000 BC‘.
Our tongue-in-cheek shoot involved a small team of authentic-looking Neanderthals appearing at modern day London locations.
Inspired by the show’s marketing, our costumiers crafted realistic outfits consisting mainly of fake fur & leather straps. Our cavemen then hit the streets of London and were seen by thousands of people on their morning commute. Over 6 hours we visited a total of 9 iconic locations, including The London Eye, Abbey Road, Millennium Bridge, Westminster Bridge, Buckingham Palace and Trafalgar Square.
We even squeezed in a shot with our intrepid cavemen wading ankle deep in the ice-cold Thames.
The show received a huge amount of interest from the national press, including articles in The Guardian, The Telegraph and The Daily Mirror. Additionally. the official trailer gained over 49,000 views
