Benefit

Benefit cosmetics wanted to create bit of a stir with their brand awareness campaign. They worked with us on a number of stunts and campaigns over a year and made a clear difference to their sales.

The Benefit POREfessional Spygals with their PORE O’Clock (4pm) campaign and the Temptation Telephone box were both incredibly successful, memorable and dynamic campaigns.

The Temptation Telephone box surprised members of the public and gained fantastic coverage across social media and in promotions, including being featured on the first ever Elle magazine cover mount. The film of this stunt gained 138,000 views on Youtube with zero media spend.

Our Sypgals appeared all over the UK at charity events such as the The Brow Arch March and the hashtag #poreoclock trended on Twitter on three occasions across the campaign.

Benefit’s sales saw a 53% increase year on year as these promotional campaigns took place.