Harrods

When Harrods were looking to create an impactful and eye-catching flashmob they knew where to come.

Taking visual cues from the iconic Harrods doormen, we created the perfect stunt to launch the Summer Sale and drive footfall into the store. 100 costumed dancers exploded onto the streets outside of Harrods, with the routine culminating in a 10-second countdown for the doors to open.

Our team also produced a teaser campaign around London to build the excitement and attract crowds to the event on the day.

The stunt attracted widespread coverage and was even used as a question on Ch4 quiz show ‘The Million Pound Drop’ later that day.

The official stunt video received over 150,000 hits in its first week alone on Harrods’ YouTube channel.