Peter Hahn
The Art of Dressing
Our choreographer worked tirelessly to craft a spectacular reverse striptease routine for our troupe of dancers. They performed this on the streets of London as a PR stunt for German fashion company Peter Hahn. The art of undressing was to be flipped on its head, transformed into ‘The Art of Dressing’.
Clad only in their undergarments our fearless 8-strong dance troupe brought their flashmob ‘reverse striptease’ to iconic London locations. Our girls stopped people in their tracks at numerous sites including the Millennium Bridge, Piccadilly Circus and the Royal Albert Hall.
Essex fashionista Lydia Bright added an extra level excitement, joining our team for photo opps. Further harnessing media and public interest.
The guerrilla stunt showcased key pieces of Peter Hahn’s latest collection and gained huge press coverage in print and online media. We featured extensively in The Daily Mail, The Daily Mirror, MSN, The Daily Star and even French website Paris Match. On the day itself we had over 11,000 individual engagements on socials.
