Silentnight
Dream Machine
Working alongside Brazen PR we created and built a World’s first Mattress Vending Machine on behalf of Silentnight.
Over the course of a single day at Kings Cross Station, people were invited to step on up to our Dream Machine and try their luck with the random generator. Lucky winning travellers were able to select their prize from Silentnight’s amazing “just sleep®” range.
Our mattress vending machine actually dispensed boxed mattresses onsite and these could then be simply taken away on the day or delivered to the winning home addresses, totally free of charge.
This exciting and engaging activity saw not only an amazing organic footfall but also a large increase in site traffic on the day. We also garnered great coverage by news outlets both Nationally & Regionally as well as in the Trade Press.
